Outdoor ad: Pizza Hut: 10-ish

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The Philippines is not the most punctual place on the world. An insight that lead to our Hate Late campaign for Pizza Hut’s on time delivery guarantee. This campaign has been running for a year now, with a very strong outdoor presence backed up by TV, radio, print and POS.
It’s been extremely successful and much talked about so our brief here was to look for new ways to refresh the campaign and further build momentum.