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Saucony: You, But Faster
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Saucony, the global performance running and lifestyle brand, announced today the launch of the 'You, But Faster' TV spot, created to celebrate the Endorphin Collection, the brand's triad of boundary-pushing running shoes. The launch of the ad follows today's announcement that the Endorphin Speed, one of the three shoes in the line, has been named 'Editor's Choice' by Runner's World, the world's leading running magazine, in the publication's Fall 2020 Shoe Guide. The commercial spotlights Saucony's commitment to empowering the human spirit with every stride, on every run, and in every community, as it highlights the brand’s leadership in performance running innovation. Saucony partnered with agency Forsman & Bodenfors to develop the ad which will air on connected TV (CTV) and streaming platforms beginning August 25 and running through September. The ‘You, But Faster’ spot tells an endearing story of progress and personal bests with the help of the Saucony Endorphin Collection and a very adorable dog. In the ad, the same sequence is repeated three times: A woman returns from her daily run with her dog. Her dog bolts through the door ahead of her, brimming with energy. But after the third run, the pattern is broken. The woman speeds through the door in her Saucony Endorphins and her dog slowly struts in behind her, this time tuckered-out. She's still the same runner, just faster, thanks to her new shoes.
Head of Production: Kim Jose Related |
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