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Cello Cheese: Cheese Speak
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The modern specialty cheese case can be an intimidating place, filled with myths of ancient cheese caves, fancy flavor descriptions, new-age bovine diets... the list goes on. In its latest major brand effort for Cello, Schuman Cheese is serving up a different message: delicious cheese isn't hard to find, if you know what to look for. Created in partnership with agency of record Partners + Napier, the campaign tackles the biggest intimidation factors in selecting specialty cheese, including how to choose the right cheese and how to build the best cheese board.
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