Rainier Beer: Rainier Beer Call of Rewild

"Raiiiiiiiiinniiiiiiiiieeeeeeeeerrrrrrrrrrr!" From high atop Mt. Rainier, the Barbeerian blows his horn, calling to all the domesticated Wild Rainiers to ditch their urban trappings and return to the wild. Launching the next instalment of their 'Rewild the Rainiers' campaign for Pabst-owned Rainier Beer, DNA in Seattle hopes to inspire nature-loving beer drinkers to enjoy some much-needed outdoor time. The DNA team was inspired by old Rainier Beer ads featuring a 'barbeerian' riding atop a two-legged Rainier beer bottle. While the campaign was originally conceived to be a live action shoot, Covid filming restrictions pushed the team to not only re-imagine but expand on the concept as an animated campaign, collaborating with Augenblick Studios to bring it to life with a retro-meets-Adult-Swim vibe.