Top 6: September 9th 2020
Red Tuesday. Ash Wednesday. Black Friday. When there's a day of disaster in Australia, the media gives it a name. Now NRMA Insurance is creating a day for prevention, First Saturday.
… read moreThe initiative calls on Aussies to dedicate the first Saturday of every month to helping first responders by making their homes safer.
To launch, we worked with the country's leading newspaper to re-run an archival cover from 1994 - when one of Australia's worst bushfires raged.
Agency: CHE Proximity
After reminding people of the feeling of helplessness they had,
we then explained how they could help by participating in First Saturday.
read less...Katie Dally – Client Partner
Nick Andrews – Director, Brand
Media Agency - Mindshare
Michael Tramonte - Connection Planning Director
Catherine Rushton - Head of Strategy
Lee Dobbins – Investment lead
Alexandra Carroll – Investment lead
Jenn Mule – Investment lead
Isabelle Langrell - Investment Specialist
Jack Cleaver - Investment Specialist
Alexandra Willis - Investment Specialist
Evgeny Lyovin - Investment Specialist
Jasmin Mizrahi - Investment Specialist
Olivia Pellegrino - Investment Specialist
