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Web Film
Bangchak: Happy Eatery
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Bangchak is a leader of innovation in sustainable energy that operates its business by concerning about the wellbeing of the community. We always believing in 'sustainable happiness'. Upon the company's 35th anniversary, Bangchak would like to share this mindset to the public to create 'Brand Love' among Thai consumers.
Agency: Dentsu One, Bangkok Instead of telling a story of Bangchak, we chose to present our business mindset through a comparative story of another type of business, "a local eatery'', an eating culture which sits closer to the heart of all Thais. Oftentimes, these local eateries have been featured in social media because of the amazingly affordable price offered upholding the belief that customers' happiness is more important than profits. This mindset secures countless of regular customers who allow the business to last for generations. "Happy Eatery'' therefore best represents Bangchak's business mindset that generated buzz around societal positive impact on online & social networks with engagement over 26 million.
Chief Brand Management Director: Thipawan Yuthayanont Related |
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