Nick Jamieson: Coopers Brewery: Live, Loud & Local

In March, 2020, the Covid-19 pandemic forced pubs, clubs and live music venues across the country to shut their doors indefinitely. Not only did Aussies lose their beloved local, the hospitality and entertainment industries stopped breathing.

Coopers took action, briefing TABOO to bring them an idea which could provide support to the affected industries, put a smile on the faces of locked down Aussies and ultimately help drive saliency and sales.

In under a week, TABOO responded with Live, Loud & Local, a live streamed entertainment platform that brought together and delivered the best of the Australian pub - live music, comedy, trivia, food, plenty of beer and some much needed good times.

Hosted by Joel Creasey and Myf Warhurst, and featuring a line-up of some of Australia’s best and up and coming entertainment talent, Live, Loud & Local was live streamed via Facebook and into homes around Australia and the world, every Friday and Saturday night for 5 weeks.