Remember A Charity: The Wombles

Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7th-13th September’. The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure. Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will. Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI.