Ford Tide Tracks: Helping The RNLI Spread Beach Safety Messaging

Ford have commissioned custom tyres that can leave key water safety messages imprinted on stretches of sand as part of a new initiative with the Royal National Lifeboat Institution (RNLI). This activity aims to support the lifesaving charity to educate people on, and raise awareness of key beach safety advice. The custom tyres have been designed to leave 3 key water safety messages in the sand, including ‘float to live’, ‘no inflatables’, and ‘emergency? call 999’. Writing messages in the sand is a long-standing tradition and inspired Ford to create a way of spreading water safety messages quickly across miles of beaches using its vehicles. The custom tyres are made from a mould of each water safety message. The mould creates a rubber tyre sleeve that is wrapped around the Ford Ranger tyre tread and fixed into place permanently. As people holiday at home this summer, enjoying beaches along the UK coastline the RNLI are asking the public – and parents in particular – to take responsibility for themselves and their families if they choose to visit a beach.