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Whether as a panel van for craftsmen and other tradesmen, as a tourer for shuttle and cab services or as a Mixto for "dual use”, the new Vito always does a great job. This is exactly … read morewhat the new global campaign, implemented by the creative lead agency Preuss und Preuss from Berlin/Stuttgart, shows. For the agency this is the first globally visible campaign after winning the pitch at the end of 2018. The success of the vans is based on strengths such as versatility, flexibility and a balanced price-performance ratio. The new edition is now even more attractive. Amongst other things are the new efficient and powerful four-cylinder diesel generation, innovations in the infotainment sector and other intelligent assistance systems. Design adjustments to the interior and exterior, round off the model update. To mark the occasion, Preuss und Preuss developed an extensive campaign that will be rolled out worldwide in all target markets and has a strong digital focus. Under the motto "Great Job", six different target groups are addressed cross-media with campaign spots, motifs and digital measures. In some cases, the target markets are also served with specially created spots and motifs.
read less...Consulting: Till Hopf
Editor: Vera Berg
Photographer: Dave Hill
Music/Sound: Not A Machine
Postproductions: NHB Berlin/Hamburg
RECOM London/Stuttgart
MERCEDES-BENZ VANS: Dr. Marion Friese, Anja Gutmann, Mark Schreiber, Christian Peters.
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