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Association France Alzheimer et maladies apparentées: The Sailors
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"You will never be lost again" - the new motto of the association France Alzheimer et maladies apparentees in partnership with Ici Barbes. The association France Alzheimer et maladies apparentées has once more renewed its partnership with Ici Barbes in a new campaign aimed at highlighting its core values: proximity, support and inclusiveness. Ici Barbes, who has been working with France Alzheimer since 2018, has designed a creative world that is poetic, moving and original for a new campaign based around a 3D animated film. La Traversee (The Crossing), with the tagline "You'll never be lost again", was directed by the Mega Computer collective, creators of the short film Hors-Piste, which was nominated for the Oscars in 2019. The film shows a crew, a mother and her daughter on a small fishing boat being brutally shaken by a violent storm. Through metaphor it tells of the upheavals that the diagnosis and the illness can cause in patients and their families: the loss of reference points, isolation, lack of understanding and fear.
Client account manager: Véronique Linarès |
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