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Persil: Real Change


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A decade after the launch of Unilever’s Sustainable Living Plan, MullenLowe in London, Dirt Is Good (Persil) global lead creative agency, launches ‘Real Change’, a campaign to communicate the new brand purpose and the action it is taking on the environment. Persil packs are now made with 50% recycled plastic and are 100% recyclable. Their formulations also contain plant-based stain removers. These changes are part of the brand’s long-term commitment to using sustainably sourced carbon in their products. This ambition is a core component of Unilever’s ‘Clean Future’, a ground-breaking innovation programme to change fundamentally the way that some of the world’s most well-known cleaning and laundry products are created, manufactured and packaged. MullenLowe and Persil have created ‘Real Change’, which highlights the need for us all to go beyond just ‘screen activism’; rolling-up our sleeves and getting dirty in taking real action for change.
Credits Other credits

Global Business Director: William Dixon

Group Account Director: Charlotte Brookes

Account Director: Lee Allen

Account Manager: Jennifer Bates

Global Strategy Director: Chris Chalk

Strategist: Emma Batho

Assistant producer: Barney Ferguson

Editing house: The Editors AUS

Editor: Mark Burnett

Post Production

Post production company: Unit

Producer: Isabella Wakley

Shoot Attend: N/A

2D Lead Artist: Rob Ellis

Online Artist: Ian Baker

Sound

Sound design: Markus Ffitch

Lead sound: Unit

Music company: Big Sync

Composer: Philip Klein

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