Building for Tomorrow: A Sign of Things to Come

Building for Tomorrow is a brand platform for five of the WA State Government’s transport agencies to communicate with the people of WA about transport infrastructure projects. The Brand Agency created and launched the brand with an integrated campaign to thank WA for their patience during delays caused by the projects, and to spark positive sentiment around the works. Instead of just seeing construction as an inconvenience, we encouraged Western Australians to view every construction sign as a sign of great things to come — reframing familiar language on the signs to showcase the benefits of the work into the future.