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Bonds: Behind The Flow


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To launch their new Bloody Comfy Period Undies, Bonds have released 'Unplugged' - a bespoke, acoustic-style album of songs inspired by the artist's own period experience while wearing Bonds Bloody Comfy Undies. The album features some of Australia's most celebrated musical talent including G Flip, Alice Skye, Montaigne, Ali Barter, Georgia Maq and Kira Puru, and all royalties are being donated to Support Act, which helps struggling artists through tough times.
Credits Other credits

Client: Bonds

Head of Marketing: Kelly McBride

Marketing Manager: Kedda Ghazarian

Brand Manager: Amanda Varbaro

General Manager: Naomi Gorringe

Account Director: Kim Thompson

Head of Production: Adrian Jung

Senior Integrated Producer: Michelle Browne

Director of Integrated Strategy: Ilona Janashvili

Senior Strategist: Abigail Dubin-Rhodin

Senior Connections Strategist: Alexandra Roubine

Assistant Director: Jessica Walton

Head of Production: Emma Thompson

Editor: Joelle Baudet

Post Production: White Chocolate and Sonar Music

Music / Album Producer: Anna Laverty

Melbourne Photographer: Jo Duck – Art Box Black

Sydney Photographer: Daphne Nguyen – Lion Management

Media Agency: OMD Melbourne

Business Director: Laura Nathan

Account Director: Camilla Wallace

Account Executive: Ebony Edwards

Trading Manager: Sam Hey

Trader: Sabrina Ranasinghe

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