TV ad: Kia: Sterre’s Theme

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

When it comes to innovation, Kia believes that you can go as far as your mind will let you. This thinking is captured in a story of an eight-year-old girl’s imagination, and her dad’s electric vehicle, the Kia e-Soul. For her it’s much more than a car; in her mind, her dad is an intergalactic superhero, and his car is his flying magical UFO, powered by mysterious blue sparks of lightning coming from his hands. This film is a tribute to the magic of what Walt Disney once called ‘our greatest natural resource’ – namely, ‘the minds of our children.’ With no dialogue in the film, the music was crucial in order to set the tone and help tell the story. The main melody was inspired by her imagination of UFOs and spacecraft, so we created an interweaving-grand-expansive-sounding synth melody (that’s a mouthful!), augmented with spacey sounding arpeggios, bleeps, SFX, and subtle choral (mellotron) synth pads, to evoke larger than life images of UFO’s, spacecraft. For inspiration, we went back to the early sparks of electronic music, from 1950’s BBC RadioWorkshop, 1970’s Kosmische Musik/Krautrock, Space Age Pop, Sci-Fi Film/TV theme music, 80’s Synth Pop all the way through to modern Synthwave!