Outdoor
Ouigo: Traffic JamThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Rosapark's film "Traffic Jam" cleverly shows the distress of traffic jams to promote the smarter alternative, high-speed, low-cost train service Ouigo. The campaign also extended to outdoor signage where drivers were most likely to see it - on the backs of trucks, and messages on Waze.
Credits
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco |
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