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Hindustan Times: The New National Anthem Edition
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Dentsu Impact India has relaunched The HT Media Group’s flagship brand the Hindustan Times. The English daily, with a legacy of over 96 years and a total readership of 8 million across India, has undergone a complete re-design that addresses the multi-platform shareable news consumption habits of today’s generation, particularly the millennials. The refreshed HT portfolio includes HT City and Brunch and is full of elements that offer seamless print to digital integrations. It also gives the readers more than what is available on just the print medium via QR Codes, video pointers, links to podcasts and photo galleries that direct the readers to HT’s digital platforms to experience, engage and express more. In terms of the new design elements, HT has launched its new logo that is classic yet contemporary, evoking the credible legacy that the brand brings to its modern-day readers. The thoughtfully crafted crest captures the journey of the brand from ‘quill to cursor’ and the values the brand has embodied since its inception in 1924 – ‘Clarity and Credibility’. HT has also unveiled its new positioning – First Voice, Last Word. It represents the ethos of the brand with its continued promise of credible journalism, especially in today’s information-addled world. While the First Voice alludes to its digital-first agile approach, which is always the first to raise issues faced by the citizens today, the Last Word captures the essence of journalistic excellence associated with a credible, trusted and respected news brand.
MD and CEO HT Media Ltd – Praveen Someshwar |
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