 |
Tv
Wonder Performance bread: Ducks
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To capture the elusive teenage market, BMF Sydney created a series of unbranded virals showing ducks performing with enhanced capabilities in a very ‘un-duck-like’ manner. The virals include a surfing duck, ducks skylarking on an escalator, and ducks performing acrobatic flying feats.
BMF know how difficult it is to reach teenagers, which is why they took this non-traditional approach incorporating viral elements that have generated millions of views. Following up with a TVC completes the picture and explains the crazy duck behaviour. Hopefully this will see a lot of Wonder Performance bread sold.
Group Account Director - Vicky Norton; Strategic Planner - Gerry Cyron; Account Director - Patrick Cahill; Post Production - Perceptual Engineering / The House of Cuves; Media Planning and Buying - Ikon Communications. Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
