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Sony Interactive Entertainment has debuted its latest spot devoted to the PlayStation brand. Sony are entering a new exciting time for PlayStation and its raising the bar for its fans. This new spot is a metaphor for the journey that it will embark upon to a new era in entertainment. The film opens on a small boat on the open sea. We see our gamer spot a mysterious magical light in the clouds on the horizon. He sets off in pursuit of the mesmerising light. As he ventures further into the cloud, day turns to night and his boat is hit by an unexpected pulse of blue energy, causing the mast to inexplicably sprout leaves. Our gamer stares up in amazement. The boat emerges from the cloud. As our gamer surveys his surroundings, he realises he is not the only one who has been called here as an armada of pirate galleons, Viking longboats, spaceships, and steampunk airships arrive at this unknown destination. An explorer plane arcs across the sky, and we see that rather than the open ocean ahead of them, they are faced with a magical blue, gravity-defying membrane - the edge of the world. Another pulse of energy is released from the membrane, as our gamer approaches the edge. He pauses in trepidation as the community of travellers look to him for a signal of what’s to come next. They look on in anticipation, and charge bravely together into the unknown with full force and excitement. His boat races towards the edge with the other vessels in close convoy. However, rather than going over the edge, the community of travellers pass through the membrane, transported into a new world beyond. Agency: adam&eveDDB London.
Credits
Other credits
Agency
Chief Production Officer: Anthony Falco
Project Manager: Sam McGeorge
Agency Assistant Producer: Clio McLeary
Chief Strategy Officer: Martin Beverley
Planner: David Mortimer
Managing Partner: Sarah Coleman
Account Director: Adam Patel
Account Executive: Jemima St Aubyn
Business Affairs: Dolores King
Social Director: Sophie Chaytor-Grubb
Senior Content Creative: Matthew Osborne
Digital Display Lead: Marceline Le Gaufey
Interactive Creative: Hash Milhan
Integrated Producer: Vanessa Speedy
Assistant Integrated Producer: Richard Bailey
Senior Interactive Designer: Sam Butler
Designer: Rhys Martin
Front end developer: Ben Aldrich, Jack Christian
Quality Assurance: Mark Sadler
Motion Designer: Hashir Khan
Legal: Trine Odin, Shelley Herbert
Cain&Abel
Producer/s: Laura Frischke, Nicola Shanks, Aleksandra Bulkowska, Gerda Aleksandraviciute
Editor/s: David Smith, Ben Infantino
King Henry
Head of Design: Paul Knowles
Retoucher: Mark Henry
Gutenberg Global
Global Business Director: Sybille Chrissoveloni
Account Directors: Theo Tsangarides, Nicoletta Corradi
Account Managers: Thibault Girard, Dominique Berti
Operations Manager: Jon Philips
Head of Production: Mark Dolby
Media Agency: Mediacom
Editing Company: Work
Editor: Peter Brandt (60”) and Jamie Hodgson (Cutdowns)
Post Production: Untold
Post Producer: Tom Igglesden & Ellie Joseph
Post Creative Director: Diarmid Harrison-Murray
VFX Supervisors: Tom Raynor & Alex Gabucci
Colourist: Jean-Clement Soret @ MPC
Music Supervisor: Alex Hackford (Sony Music US), Duncan Smith & James Marshall (Sony Music UK)
Audio Post Production: Wave
Soundtrack Name and Composer: Baba O’Riley by The Who
VFX Leads: Martino Madeddu, Rebecca Clay, Alex Kulikov, Alex Grey, Simon Legrand, Chloe Dawe, Michael Diprose, Jonathan Wood
Animation Supervisor: Tim Van Hussen
Asset Supervisor
VFX Artists: Clement Granjon, Jack Harris, Elena Chiarani, Florian Petiteau, Matt Kavanagh, Philippe Moine, George Rigby, Mathieu Antoine, Tom Humphry, Lino Khay, Cameron Johnson, Platon Filimonov, Gareth Bell, Baptiste Jaquemet, Martin Aufinger, Emre Sumer, Andreu Lucio, Marcel Ruegenberg, Florian Rigollet, Tony Alamo, Annie Rowland, Leonie Clement, Mannon Cauzid, Shariq Altaf, Cindy Libbrecht, Chloe Barbet, Mohammed Mouzi, Daniel Longe
Client: Sony Interactive Entertainment
Senior Vice President, Head of Global Marketing: Eric Lempel
Vice President, Global Marketing: Mary Yee
Senior Director, Global Marketing: Erika Peterson
Manager of Brand Marketing and Innovation: Cody Morales
