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02 UK: You & Me
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O2, the UK's number one network, today launches a bold new creative platform showcasing how it continues to be there for its customers. This new positioning is a return to O2's roots; a brand and business that’s obsessed with putting customers first, building on its industry leading levels of customer loyalty through a completely new creative direction with the introduction of Bubl. The embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special. Just like the network, Bubl is there whenever needed, whether that’s doing everyday things that people don’t even think about needing the network for, through to doing business on the move, or streaming the latest must-see TV series.
Digital Creative Director: Jon Bancroft Related |
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