Financial Times: Lost For Words

The Financial Times calls on readers to step up and pave the way from crisis to recovery in the latest phase of its New Agenda brand campaign. Launching with the line - Lead without example - the campaign challenges business leaders and policymakers to enter uncharted territory and create the conditions for a sustainable and responsible recovery in the aftermath of Covid-19. However, the FT acknowledges that leadership at this moment is difficult, an idea that is explored in a film that will play out on VOD formats and on social media. The campaign, developed in partnership with The Brooklyn Brothers, will therefore showcase the leadership resources that the FT provides alongside its agenda-setting journalism. These include its widely-cited coronavirus tracker; its new global recovery tracker; and its heavyweight Global Boardroom events.