SOVA: Which would you rather sleep on?

SOVA is Sweden's leading supplier of quality beds. However, a huge market of cheap bed retailers have brought the price down substantially by making beds of low quality with cheap materials that don’t keep their shape and don’t last long.
This is one of the reasons why a third of the Swedish population sleep poorly and experience pain and discomfort every night.
SOVA wanted to wake people up to the fact that the amount you invest in a bed is directly affecting how you sleep.

By using real Swedish currency they were able too quickly, simply and symbolically explain one of many benefits of investing in a quality bed. Together with their tagline ”Invest in your sleep” the people of Sweden could draw their own conclusion of why a more expensive bed is better than a cheap one.