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Bud Light is announcing a new initiative to bring together local communities while also helping promote Black-owned restaurants as a part of ‘Bud Light Thursday Night Shoutout’ in the brand’s Thursday Night Football advertising. In a series unlike anything Bud Light has ever produced before, the brand created beautifully shot and directed commercials that tell deeply motivational stories of local Black-owned businesses, while amplifying the stories of each restaurant owner’s personal journey alongside their iconic menu offerings. The series kicks off tomorrow night during the Cleveland Browns’ season opener and highlights Cleveland’s own Beckham's B & M Bar B Que, a family owned southern restaurant. The series was shot by director and documentarian Jason Harper, where he captures each business owner’s personal story of how they started.
Credits
Other credits
Agency
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
ACCOUNT DIRECTOR: Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT EXECUTIVE: Carla Caban
GLOBAL STRATEGY DIRECTOR: Stéphane Missier
SENIOR STRATEGIST: Matt Hisamoto
DIGITAL STRATEGIST: Connor Corr
COMMUNICATIONS PLANNING DIRECTOR: Zack Green
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Maureen Doyle
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
Production
LINE PRODUCER: Jon Dino
Editing
EDITORIAL COMPANY: Cosmo Street
EXECUTIVE PRODUCER: Maura Woodward
PRODUCER: Amanda Slamin
EDITOR: Chancler Haynes
ASSISTANT EDITOR: Alex Mihailovic
VFX
VFX COMPANY: SWITCH
FLAME ARTIST: Jon Magel
SENIOR PRODUCER: Cara Flynn
Music and Sound
MUSIC/SOUND DESIGN/MIX: HUMAN
CREATIVE LEAD: Sloan Alexander
COMPOSER: John Chris Barnes
EP: James Dean Wells
PRODUCER: Josh Green
AUDIO POST & SOUND DESIGN: Post Human
ENGINEER/SOUND DESIGNER: Sloan Alexander
SENIOR POST PRODUCER: Craig Caniglia
AUDIO ASSISTANT: Rob Suchecki
CLIENT: Bud Light
US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT: Andy Goeler
BRAND DIRECTOR, BUD LIGHT: Joe Lennon
SENIOR DIRECTOR, BUD LIGHT: Lauren Rodriguez
BRAND MANAGER, BUD LIGHT: Jessica Lee
DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon
MEDIA LEAD, BUD LIGHT: Lindsay Marzocca
DIGITAL DIRECTOR, BUD LIGHT: Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen
DIRECTOR, SPORTS MARKETING: Joe Barnes
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