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KFC: United by the Bucket
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KFC has launched this new 'United by the Bucket' campaign. With this campaign, the fast food chain emphasises that everyone - irrespective of their background - is welcome at KFC, as a guest and as an employee. KFC brings people together, because after all, a bucket is not enjoyed alone. The campaign highlights one of KFC's fundamental beliefs that everyone is welcome, or, as founder Colonel Sanders would say, there is room for everyone at the table. The United by the Bucket campaign consists of film, online, social media, out-of-home and employer branding. United by the Bucket is an ode to diversity, in the broadest sense of the word. KFC employees have a wide range of backgrounds and represent more than ninety different nationalities. From day one, Colonel Sanders has sat truck drivers and millionaires together at the table - buckets unite. The new campaign is fully in line with that spirit.
Prop Designer: Jord Beets |
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