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ROM Chocolate: Cancelled Football Tournament Pitch
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ROM Chocolate, a small Romanian brand wrapped in the colors of the national flag, offers to sponsor major international cancelled events around the globe.
Although an iconic brand on the local market – it’s Romania’s first chocolate bar, launched in 1964 and wrapped in the national flag colors – ROM would never have had the budget to sponsor big international events. However, for the launch of ROM Buzz – its newest product, a chocolate wafer with rum filling – the brand identified a so-far unexplored territory and decided to take action: reinventing sponsorships, ROM Buzz offers to sponsor the events that it might be able to afford – the CANCELLED ones. The majority of international sports, cultural, music events have been cancelled for 2020, and with them all advertising budgets that the big brands would have spent sponsoring them. But ROM, the small Romanian chocolate brand that knows how to fight in hard times, is offering to cometo the rescue, with a helping hand for some of the cancelled events.
Ion Cojocaru - Content Director MRM Related |
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