Hornbach: It Seems Impossible. Until You Do It.

The European home improvement superstore HORNBACH is launching its autumn communication campaign with a monumental work of epic proportions – a film that couldn’t be more fitting for these exceptional times. But made the HORNBACH way. Instead of turning the spotlight on fear and worry, HORNBACH prefers to place the emphasis on courage and taking on challenges. These attributes are ascribed to the brand like no other. It goes without saying that HORNBACH and HEIMAT Berlin are still focusing on DIY and not losing sight of the project in the third decade of their passionate and resoundingly successful partnership. It is all perfectly summed up in the slogan: ‘It seems impossible. Until you do it.’ Faced with his decrepit washbasin, the tiny DIYer seems to have an impossible task ahead of him. Yet he tackles it head-on with his willpower and his arms and he ultimately succeeds in pulling off this almost superhuman feat: the new washbasin has been fitted; the hero has returned to his normal size. You just simply have to set about the task as HORNBACH's brand communication continuously promotes. Besides the visually stunning production, this charming self-will also contains a large slice of humour. That’s because the protagonist not only has to deal with the fiddly nature of the project, but also contend with a fly that is attacking him throughout