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Shockingly, one in five children in the UK is currently at risk of going to school hungry. This issue of child hunger and food poverty is of critical importance and eating a … read morenourishing breakfast is pivotal to a child’s development. With the ultimate aim of ending hunger as a barrier to education in schools across the country, Magic Breakfast is a registered charity which provides healthy breakfasts to the children at risk. To raise awareness of this issue and to announce its long-term partnership with Magic Breakfast, Heinz has launched a major new campaign. Created by Charlie Pendarves and Chloe Stephenson at BBH London, the campaign features a 90 second illustrated film which tells the story of our protagonist, Jess, who goes to school haunted by ‘The Rumble.’ The Rumble is the literal manifestation of Jess’ hunger and a constant, amorphous, ever-shifting being. Like hunger, The Rumble follows Jess around all morning, disrupting her lessons and ability to concentrate. It’s an unknown source of dismay and distraction that she doesn’t understand. The film, which was directed by BlinkInk’s Stephen McNally, using 2D, 3D and CG animation, ends with Jess' teacher reassuring her that The Rumble isn’t a monster, it’s simply her body needing to be fed. The teacher takes her hand and leads the way to a Magic Breakfast club. And as Jess enjoys a plate of Heinz No Added Sugar Beanz, The Rumble is eventually silenced and Jess can get on with her day, content and no longer hungry.
read less...BBH Strategist: Clémence Lépinard
BBH Group Strategy Director: John Harrison
BBH Business Lead: Natalie Barry
BBH Senior Account Director: Lucy Porter
BBH Account Manager: Occy Carr
BBH Account Executive: Jack Smith
Editor: Jamie Harris
Audio Post Production: String and Tins
Sound Designer: Adam Smyth
Music Supervisor and Composer: Adam Smyth
Audio EP: Rachel Hough
Media agency: Starcom
PR agency: Wonderland Communications
Heinz Marketing Director Northern Europe (UK, Ireland and Nordics): Olivia Hibbert
Heinz Marketing & Brand Build Lead: Matt Mill
Heinz Beanz Marketing Manager: Jenina Carroll-Goldin
Heinz Beanz Brand Manager: Lucy Cooke
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