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Embed Video
"Your future may not be any more clear than it was five years ago,"said Matthew at a commencement speech he gave to the University of Houston just a few years ago. But those words ring more true than ever, as his voiceover on this new campaign TV spot. Wanting to bring further credibility to the campaign, we created "Chart Your Course The Musical Journey of Cas Haley."This music documentary follows Cas’ journey as he takes to the road in his Corsair to perfect his song with the help of famous mentors, such as Matthew McConaughey and several GRAMMY-nominated musicians including Jon Batiste, John Cleary, Ruthie Foster, Tank of 'Tank and The Bangas," Cha Wa Band, and more.
Credits
Other credits
Advertising Agency - Hudson Rouge
Chief Creative Officer - Jon Pearce
Group Creative Director – Jeff Payne
Creative Director – Emlyn Allen
Creative Director – Howard Collinge
Copywriter – Jaclyn Denomme
Art Director – Guillemina Cruz
Digital Art Directors – Marcus Chin-Quee, John Sippel
Digital Copywriter – Taylor Schumaker
Head of Integrated Production – Mary Ellen Verrusio
Executive Producer – John Cline
Sr. Social Producer – Liam Golding
Business Manager - Ron Kirkman
Senior Talent Manager - Angela Martin
Chief Executive Officer – Paul Venn
Chief Strategy Officer – Oliver Gibson
Group Strategy Director – Ahra Cho
US Business Lead - Doug Molloy
Group Account Director – Tamara Taylor
Account Supervisor – Dianna Zheng
Group Director, Social and Brand Partnerships - Monique Frumberg
Experiential Director – Myryah Marino
Associate Director, Experiential - Gareth Sullivan
Sr. Project Manager – Tavia Moore
Editorial Director – Ashley Eldridge
Production Company – Radical Media
Director – Marcus Haney
Executive Producer – Gregg Carlessimo
Head of Production – Frank Dituri
Producer – Colin Moran
Production Manager – Rose Krane
Director of Photography – Martin Ahlgren
Director of Photography – Dustin Miller
Editorial Company #1 – Little Farm
Executive Producer – Therese Hunsberger
Producer – Carolyn Fraterman
Editors – Erwin Fraterman
Editorial Company #2 – Cosmo Street NY
Exec Producer – Maura Woodward
Editorial Producer – Paolo Solarte
Finishing Producer – Cara Flynn
Color Grade Company – MPC
Color Grade Artist – James Tippet
VFX Finishing Company – MPC
Finishing Producer – Anna Kravstov
Music Company – Mophonics
EP – Jean Scofield
Audio Finishing: Sonic Union
Mixer: Steve Cohen
Music/ Original – “Every Road I’m On” (as featured in Campaign) Song Credits
Artist/Writer: Cas Haley – (Vocals and Acoustic Guitar)
Location: Capital A Recording & Mixing Session
Staff:
Producers: Al Schmitt / Darrell Brown
Engineer & Mixer: Al Schmitt
Pro-Tools: Steve Genewich
Production Coordinator – Cindi Peters
Band:
Drums: Trevor Lawrence Jr.
Guitar: Waddy Watchtel
Bass: Leland Sklar
Horns:
Arranger & Trumpet: Greg Adams
Trombone: Andy Martin
Clarinet: Dan Higgins
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