Mercy For Animals: New Normal

The agency was based on OMS's pandemic protocols to create a film for the NGO Mercy For Animals. A voiceover narrating these safety recommendations contrasts with real images of animals suffering, captured from slaughterhouses. The idea of the film is to remember that, like humans, these animals also wait for a "new normal". Mercy For Animals is dedicated to fighting cruelty against animals exploited for consumption and promoting compassion in adopting food policies and choices.