 |
Tv
Valentino: Voce Viva
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To support the launch of Valentino's new feminine perfume, L'Oreal Luxe called on agency BETC Etoile Rouge to create "Voce Viva," an integrated communication campaign revealed on September 17, 2020. For this new perfume, L'Oréal Luxe, VALENTINO and artistic director Pierpaolo Piccioli wanted to celebrate the power of the voice: as a means of expressing uniqueness, strength and instilling this power in others. To promote this universal message, VALENTINO collaborates with international icon Lady Gaga, considered one of the greatest voices of her generation. Followed by more than 43 million people on Instagram, Lady Gaga shares much more than her Italian origins with the brand, like VALENTINO, Lady Gaga has always voiced the importance of authentic self-expression. She has touched and inspired millions of people around the world, sharing her struggles and her hopes through song. The film, a joyful ode to self-expression, features Lady Gaga, who encourages others to let their voices be heard.
Garance Delaye - General Manager Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
