Amazon Prime Video: Superwear - lookbook

For the release of their season 2 flagship series The Boys, Prime Video,
its agency HEREZIE and the startup Lambs launch the SUPERWEAR:
A collection of technological underwear protecting men and women from the dangers threatening their fertility.

Protect the superpower within you:
https://www.youtube.com/watch?v=Nd4BmB58r6I&feature=emb_title

When you watch TV, your laptop is often positioned on your private parts, putting them in real danger (from electromagnetic waves, bacteria, heat, etc.). This can ultimately harm fertility, affecting the mobility, viability, and morphology of sperm and eggs.

Produced by Lambs, a pioneer in protective clothing and thanks to their patented WaveStopper technology, SUPERWEAR have been effectively designed to protect the superpower that is in each of us. Their unique fabric containing silver thread protects
against radiation, bacteria and heat increases, all factors associated with those long hours spent in front of the screen. So you can watch your favorite series in complete safety.

A collection and campaign by “Vought International“
Made up of 3 pair of panties and 4 briefs, It’s available in the colors of the 7 superheroes from the series. To promote this capsule collection, a commercial was produced along the lines of the ones by Vought International in the series. And since SUPERWEAR is
also about style, you can discover the collection’s lookbook in various fashion and lifestyle titles (Stylist, Society ...) as well as via a guerilla poster campaign around Paris...