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Rao’s Homemade: Make Every Day Delicious
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Created in partnership with its lead agency, Sausalito-based Butler, Shine, Stern & Partners (BSSP), “Rao’s Homemade Make Every Day Delicious” officially launched on Sunday, with the airing of a 30-seceond spot during the Primetime EMMY Awards. Do Delicious explores what delicious means to the brand, using a montage of still imagery to capture real people in the kitchen. The agency tapped sought-after chef-turned-photographer Marcus Nilsson to explore how real families and roommates gather together to make their favorite dishes and share meals. He was tasked with showing the power of delicious food – from close ups of heaping pasta dishes to slow simmered Italian tomatoes – the spot highlights the fact that delicious ingredients (and good company) leads to delicious food.
Rao’s Homemade |
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