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WeTransfer, the company that builds digital tools for the creative process, today announced its new global brand campaign, 'Doubt. Create. Repeat.' The campaign, created in … read morepartnership with lead creative agency, Preacher, reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. As a company uniquely embedded in the creative community, WeTransfer is seeking to reframe doubt as a way to question, iterate, and build a pathway to positive change. ‘Doubt. Create. Repeat.’ centres on a 75 second online spot encouraging people to question everything, and reflects WeTransfer’s diverse product offerings that help break down, build up, evolve and push big ideas forward. Those products include collaborative presentation tool, Paste; popular sketching app, Paper, and inspiration gathering app Collect.
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Chief Strategy Officer: Seth Gaffney
Brand Director: Stephanie Smith
Junior Brand Manager: Madison Goldston
Designer: Thomas Sullivan
Strategy Director: Marika Wiggan
Senior Strategist: Paola Ortega & Stephen Maroda
Business Affairs: Abbi Press & Miiko Martin
Production
Partner/Managing Director: Shawn Lacy
Line Producer: Jakob Rühle
Production Designer: Florentina Schmid
Casting: DEEBEEPHUNKY
Editing
Edit House: Cartel
Executive Producer: Lauren Bleiweiss
Producer: Amanda Ornelas
Editor: Andy McGraw
Assistant Editor: Roy Herbert
Media
Media Agency: Noble People
Post Production
Finish & Animation: The Mill
Executive Producer: Peter Hullinger
Producer: Rachel Burke
Creative Director: Ergin Kuke
Designers: Tetsuro Mise, Wendy Eduarte Briceno
2D Lead: Sal Wilson
2D Artists: Heidi Anderson, Alex Koester, Matthew Dobrez
Colourist: James Bamford
Colour Assists: Megan Lee, Rory Leighton, Cassie Benedict
Music and Sound
Music Supervisor: Good Ear Music Supervision
Mix: TBD Post
Sound Mixer: Dusty Albertz
Producer: Francess Tom-Sahr
Client: WeTransfer
Chief Creative Officer: Damian Bradfield
Executive Creative Director: Nessim Higson
Senior Director of Marketing: Julia Shapiro
Director of Digital Marketing: Faye Ehrich
Brand Marketing Manager: Megan Falcon & Patrick Moore
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