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WeTransfer: Doubt. Create. Repeat.
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WeTransfer, the company that builds digital tools for the creative process, today announced its new global brand campaign, 'Doubt. Create. Repeat.' The campaign, created in partnership with lead creative agency, Preacher, reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. As a company uniquely embedded in the creative community, WeTransfer is seeking to reframe doubt as a way to question, iterate, and build a pathway to positive change. ‘Doubt. Create. Repeat.’ centres on a 75 second online spot encouraging people to question everything, and reflects WeTransfer’s diverse product offerings that help break down, build up, evolve and push big ideas forward. Those products include collaborative presentation tool, Paste; popular sketching app, Paper, and inspiration gathering app Collect.
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