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Real Friend Insurance: The Best Salesman Ever


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The impression of an insurance salesman is typically one who tries to skirt over the fine prints and urge the customer to buy as many of their policies as possible. In the Real Friend Insurance advertisement, one sees the exact opposite: A couple is keen to sign on to the policy, but the salesman is insistent that they read and understand all the terms. The idea for this advertisement was sparked from the name of the insurance company “Mittare”, which means “real friend” in Thai.
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Editor: Manop Boonwipas, Cameraman: Tweesak Kumphati

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