I’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. … read moreAnother cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a bourbon,” he says, “it’s a damn fistful.” That smooth swig is Fistful of Bourbon, launched nationally today by William Grant & Sons, the fiercely independent Scottish family distiller. Bringing over 100 years of blending expertise to the world of bourbon, Fistful is the first from-the-ground-up American whiskey from the award-winning portfolio. A blend of five straight bourbons - literally a fistful - Fistful is a one of kind whiskey delivering the best the category has to offer. A brand born from ingenuity, for its national launch Fistful of Bourbon created its own series of short brand films poking fun at cowboy movie clichés with writer and Saturday Night Live Movie Short Director Paul Briganti. Taking inspiration from Hollywood’s action-packed Spaghetti Westerns, cult film classics and laugh out loud cowboy comedies, the Fistful of Bourbon world has been brought to life in these films and just in time for its coast to coast debut.
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