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The mammal most threatened by wildlife trafficking is one that many have never heard of, at least not until earlier this year: the pangolin. Creative agency Arnold, supported by a … read morecoalition of fellow Havas Group agencies and animation studio Zombie, has collaborated with World Wildlife Fund (WWF) to find a unique way to raise awareness of this threatened species and the issue of illegal wildlife trade. Launching this week, the #SaveThePangolins campaign introduces an animated and ambitious pangolin named Lin, who wants to star in a movie so it can raise awareness around the endangerment of its species. Lin’s story is brought to life through a series of creative assets including a hero film, during which this lovable creature highlights the need for action against the illegal trade of pangolins and calls on the audience for their support.
read less...Chief Creative Officer, Arnold: Sean McBride
Global Chief Creative Officer, Havas Health & You: Icaro Doria
Executive Creative Director, Arnold: Max Geraldo and Fred Saldanha
Creative Director, Arnold: Lucas De Oliveira and Guilherme Rácz
Art Director, Arnold: Rafael Beretta
Associate Creative Director, Havas Health & You: Vinicius Fernandes
Art Director, Arnold: Helen Rieger
Copywriter, Arnold: Zoe Myers
Marketing Director, Arnold: Jordan Colleran
SVP Chief of Staff, Arnold: Laura Voigt Hendrickx
Associate Director, Project Management, Arnold: Susan Hovsepian
Senior Project Manager, Arnold: Eric Rubino
Senior Broadcast Producer, Arnold: Nicole Hollis-Vitale
Digital Producer, Arnold: Rebecca Chaplick
Associate Content Creator, Arnold: Daniel Irvin
Head of Business Affairs, Arnold: Danielle Ivicic
Assistant Business Affairs Manager, Arnold: Elyssa Garfinkle
Sr. UX Designer, Arnold: Ma’aayan Castel
Animation
Animation: Zombie Studio
Director: Paulo Garcia
Executive Producer: Natalia Gouvea
Creative Direction: Daniel Salles
Account Service: Stefanie Dias, Fabricio Takahashi and Daniel Franco
Producers : Nayla Kols, Leticia Harumi and Antonela Castro.
Art Director: Feppa Rodrigues
CGI Lead: Yohann da Geb
Technical Director: Wallan Oliveira
Animation Director: Bruno Monteiro
Original Music & Sound Design: Tesis
Music Producer: Henrique Racz
Sound Designer: Edilson Martins
Executive Producer: Erica de Seta
Producer: Silvio Piesco
Coordinator: Maria Vitoria Capelasso
Additional Partners
Client: WWF
Media Partner: Havas Media
Public Relations Partner: Red Havas and Havas Health & You
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