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Harry Rosen: Set The Tone


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Harry Rosen is Canada’s most iconic luxury fashion brand. Building upon its 66-year legacy of craftsmanship and family values, the company has recently launched a new brand platform to reach the modern consumer, titled ‘SET THE TONE’. From an anthemic launch film featuring a new tone of voice to a digital-forward design system, Harry Rosen is inviting today’s consumer to dress with purpose and lead by example.
Credits Other credits

Designers: Jeff Watkins, Vince Rozas, Zoe Kim, Kevin Sato

Planning Team: Tim Hopkins, Sean Bell

Agency Producer: Christine Taranco

Clients: Trinh Tham, Sarah Berger, Maricar Dionisio

Media Agency: Carins Oneil

Media Team: Tim Hughes, Barbara Glover, Valentina Dybka, Marc-Andre Giasson

DOP: Christophe Collette

Producer: Katy Maravala

Executive Producers: Evan Landry, Nick Burry

Edit House: Outsider Editorial

Editor: Chris Murphy, Cam Anderson

Assistant Editor: Lia Han

Producer: Kayan Choi

Executive Producers: John Szebegyinski, Kristina Anzlinger

Post Production Company: Alter Ego

Colourist: Conor Fisher

Colour Assistant: Jonah Venneri

Flame Artist: Eric Perrella

VFX Assistant: Victoria Gaston

Producer: Pallavi Joshi-Firby

Music House: SNDWRX

Creative Director, Music Composition: Didier Tovel

Executive Producer: Ali Lawee

Engineers: Eric Hulme, Geoff Devine

Photographer: Kacper Larski

Illustrator: Steven Noble

Retoucher: Jim Tinios

Mac Artist: Greg Heptinstall, Jeannette Downes

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