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The awareness of our impact on the planet has increased, so Orange has decided to raise awareness of the environmental impact of equipment, particularly with mobile phones, which are … read moremade of plastic and glass, but also of non-renewable natural resources that it is essential to preserve. In France, it is estimated that more than 100 million phones sleep in drawers. It is in this context that Orange is launching with Publicis Conseil a new campaign and gives everyone the power to act by a simple gesture: give a second life to their old phone by bringing it back to store. The film “The Toy”, directed by Frederic Planchon (Iconoclast), tells with great sensitivity and emotion the intimate, sincere and unconditional relationship between a little girl and her toy, the famous "Fisher Price" rolling phone. As years go by, the child grows up, becomes an adolescent, gradually abandons her toy which ends up in the attic Becoming a mother, she returns years later with her daughter who marvels and adopts the toy in her turn. With this clever parable, Orange encourages us to give a second life to our phones.
read less...Orange international:
Executive Director Communications, Engagement and Brand: Béatrice Mandine
Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
Group Brand Identity and Advertising Director: Séverine Nübel
Global Brand Creative Director: Christian Bony
Group Brand Advertising Director: Laëtitia Fruchier
Global Project Leader: Christelle Pelletier-Le Rouzic
Music Brand Manager: Vrej Minassian
Global Media Manager: Géraldine Grümmer
Orange France:
Communication and CSR Director Orange France: Gaëlle Le Vu
Communication, Creation and POS communication Director: Quentin Delobelle
Creation Director: Annabel Salesa
Head of Advertising: Ombline Thomine-Desmazures
Advertising Manager: Ronan De Beauregard
Production Manager: Laurence Poucan
Agency
President of Publicis Conseil overseeing creativity: Marco Venturelli
Creative Assistants: Célia Kuczynski & Caroline Delhoume
Account Managers : Marie Wallet, Anne Dauvé, Claudia Weiss, Priyanka-Lisa Sen, Pascaline Montroussier, Emilie Jeanneau, Magali Bergeroux, Jeanne Lemarchand
Strategic Planning: Damien Sabatier
Production
1rst assistant: Jim Cole
Stylist: Reem Kuzayli
Deco: Richard Brigland
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Nik Hudson
Colorgrading: Mathieu Caplane
Sound Producer: Joel Tessonneau
Business Affairs: Florian Izquierdo, Jeanne Duclos
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