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CDO Foodsphere Inc.: Bacon
The processed cheese category in the Philippines has always been bland. Ads were mostly emotional and targeted to mothers, alienating the millennials who are starting make their own grocery purchases and to cook for themselves. Danes Cheese created a unique product catering to their ever-changing tastes for food, and launched it with a film that adapted to their ever-changing taste for content, too. Agency: GIGIL Philippines.
Account team: Micco Balana |
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