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Outdoor
California Fitness & Yoga Centre: I am California - Tuyet Lan
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Due to the Covid-19 lockdown, gyms and fitness centres were badly affected in Vietnam. When the lockdown was about to be lifted, we created a slick new outdoor campaign and identity for one of the biggest fitness brands in Vietnam – California Fitness & Yoga Centre (CFYC).
CFYC is more than just a gym. It’s an exclusive tribe of actors, singers, models, online influencers and fitness lovers. Our idea shows the pride that comes with joining an exclusive club, where the who's who of Vietnam work out.
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