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Bud Light is encouraging football fans to consider Black-owned restaurants for their game day bites with their new NFL Thursday Night Football campaign, “Bud Light Thursday Night … read moreShoutout.” Many reports have shown Black-owned restaurants were hit disproportionately harder this year, so Bud Light is offering their platform and ad space during the NFL season to drive more awareness to Black-owned establishments around the country. This week it’s New York’s turn as the Jets face the Denver Broncos in this Thursday’s prime time game and the brand is giving a shoutout to Make My Cake - a family owned operated business in the heart of New York City’s Harlem for over 20 years. If you have the chance to check them out, we would recommend their famous German Chocolate Cake, Red Velvet Cake, or local favorite, Sweet Potato Cheesecake. Please find the full length shoutout, directed by local New York director Jason Harper, set to air this Thursday night. Additionally, Bud Light also partnered with food app directory EatOkra, created by local New York husband and wife team Anthony and Janique Edwards, to encourage viewers nationally to seek and support Black-owned restaurants in their own communities.
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CLIENT CONTACT: BUD LIGHT, A-B INBEV
US CHIEF MARKETING OFFICER: Marcel Pereira Marcondes
VP MARKETING, BUD LIGHT: Andy Goeler
BRAND DIRECTOR, BUD LIGHT: Joe Lennon
SENIOR DIRECTOR, BUD LIGHT: Lauren Rodriguez
BRAND MANAGER, BUD LIGHT: Jessica Lee
DIRECTOR OF MARKETING COMMUNICATIONS: Michael Goon
MEDIA LEAD, BUD LIGHT: Lindsay Marzocca
DIGITAL DIRECTOR, BUD LIGHT: Conor Mason
DIGITAL BRAND MANAGER, BUD LIGHT: Lindsay Cozen
DIRECTOR, SPORTS MARKETING: Joe Barnes
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
ACCOUNT DIRECTOR: Ryan Johnson
MANAGEMENT SUPERVISOR: Lauren Wilson
ACCOUNT EXECUTIVE: Carla Caban
GLOBAL STRATEGY DIRECTOR: Stéphane Missier
SENIOR STRATEGIST: Matt Hisamoto
DIGITAL STRATEGIST: Connor Corr
COMMUNICATIONS PLANNING DIRECTOR: Zack Green
PROJECT MANAGER: Bruce Fields
DIRECTOR OF BUSINESS AFFAIRS: Patrick O’Donoghue
BUSINESS AFFAIRS MANAGER: Daniella Vargas
BUSINESS AFFAIRS COORDINATOR: Maureen Doyle
TRAFFIC SUPERVISOR: Sonia Bisono
TRAFFIC COORDINATOR: Tina Wyatt
LINE PRODUCER: Jon Dino
EDITORIAL COMPANY: Cosmo Street
EXECUTIVE PRODUCER: Maura Woodward
PRODUCER: Amanda Slamin
EDITOR: Chancler Haynes
ASSISTANT EDITOR: Alex Mihailovic
VFX COMPANY: SWITCH
FLAME ARTIST: Jon Magel
SENIOR PRODUCER: Cara Flynn
MUSIC/SOUND DESIGN/MIX: HUMAN
CREATIVE LEAD: Sloan Alexander
COMPOSER: John Chris Barnes
EP: James Dean Wells
PRODUCER: Josh Green
AUDIO POST & SOUND DESIGN: Post Human
ENGINEER/SOUND DESIGNER: Sloan Alexander
SENIOR POST PRODUCER: Craig Caniglia
AUDIO ASSISTANT: Rob Suchecki
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