PSA: Citizen Impeachment 2020

Denver-based creative agency Cactus initially launched their self-funded Citizen Impeachment effort earlier this year during the impeachment hearings. Now, they are reviving the effort ahead of the November 3 election with a :30 ad on Facebook and Instagram targeting four battleground states: Florida, Michigan, North Carolina and Pennsylvania. Within those states, Cactus is focusing their messaging particularly on women and moms aged 18-40 in the top 3-5 counties that have the highest estimated projection of registered Democrats.