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Avoiding crowds, properly wearing your face mask, and respecting social distancing are some of the basic actions for a responsible return of economic activity. But what we see on the … read morestreets in Brazil every day are clear signs of disrespect for the safety protocols. In this context, FCDL Goiás / Brazil is launching an educational campaign to warn and raise awareness among store owners and the general population about the importance of respecting such measures.
In the film of the campaign we see the operation of several business segments (gyms, stores, bars, and beauty salons) being attended by people who don’t follow the protective measures. But, oddly, all of them look absolutely the same.
The common citizen is often unaware that protective measures aim to protect not only his or her own life, but those of the many people around them or in their own home. The film ad show that, as you’re not the only one who wants your life back to normal, you need to think and act collectively and respect the rights and duties of all, rather than just minding your own wishes and needs.
read less...Credtits:
Agency: Propeg
Client: FCDL Goiás
Campaign: Single
CEO: Vitor Barros
CCO: Emerson Braga
Creation Director: Karina Monique
Created by: Emerson Braga, Paulo Lima, Pedro Chequer
Account Management: Duda Guedes, Isadora Hida
CSO: Melina Romariz
Planning: Rafael Freaza
Technical Sales Representative: Mel Loiola
Production Company: Plural Imagem e Som
Executive Director: Marcio Lemes
Executive Producer: Rafael Rabelo
Director: Jungle
Director of Photography: Marconi Andrade
Art Director: Tiago Oliveira
Post-Production Supervisor: Julio Santana
Scenic Designers: Maykon Granzoth and Jhonatan Gonçalves
General Production by: Eleomar Rogério and Yasmin
Casting Producer: Ju Caruso
Location Producer: Maria Eugênia
Costume Designer: Ju Ramos
Post-Production Coordination: Fellipe Ribeiro
Editing: Lucas Rodrigues
Composition: Julio Santanta, Pedro Ferreira, Lucas Rodrigues, Leandro Miranda, Carlos Vinicius, and Adriano Mendes
Color Grading: Marla Grading
Sound Production Company: Lógico!
Artistic Direction: Milton Miné
Musical Producer: Conductor Keco Brandão
Song: Rondo Alla Turca
Author: Mozart
Approved by: Valdir Ribeiro
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