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FCDL - GO: IT'S NOT JUST YOU.
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Avoiding crowds, properly wearing your face mask, and respecting social distancing are some of the basic actions for a responsible return of economic activity. But what we see on the streets in Brazil every day are clear signs of disrespect for the safety protocols. In this context, FCDL Goiás / Brazil is launching an educational campaign to warn and raise awareness among store owners and the general population about the importance of respecting such measures.
In the film of the campaign we see the operation of several business segments (gyms, stores, bars, and beauty salons) being attended by people who don’t follow the protective measures. But, oddly, all of them look absolutely the same. The common citizen is often unaware that protective measures aim to protect not only his or her own life, but those of the many people around them or in their own home. The film ad show that, as you’re not the only one who wants your life back to normal, you need to think and act collectively and respect the rights and duties of all, rather than just minding your own wishes and needs.
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