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In a time of financial and other uncertainty, American Family Insurance wants to help consumers save money and proactively protect what matters most - their dreams.Since the onset of … read morethe pandemic, Americans have been driving less and looking for ways to save. American Family Insurance was the first insurance company to help by enabling $425 million in auto insurance premium relief.
Now, American Family Insurance launches a new 360 campaign highlighting the benefits of the brand’s KnowYourDrive program and how it can help customers continue to save as they begin to hit the road more frequently again. The recently revamped program gives customers control over costs, and greater transparency into the ways their driving behavior impacts what they pay. They get a discount just for installing the app and can earn up to a 20% discount based on absence of poor driving behaviors (high speeds, sudden breaking, and quick acceleration).
American Family Insurance wants to help its customers live safely, enabling them to fulfill their dreams. The hero spot shows how the KnowYourDrive program is helping dreams come true for one family.
The work is a continuation of American Family Insurance’s “Keep People Fearless” campaign and inspires consumers to “insure carefully, dream fearlessly.”
The film, created with creative and strategic agency partner BBDO New York, will run on TV, digital and social throughout the fall, along with accompanying radio spots.
read less...CREATIVE CREDITS
American Family Insurance
Spot: “Swimmer”
Creative Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
EVP, Executive Creative Director: Tim Bayne
Senior Creative Director: Tom Kraemer
Senior Art Director: Shayne Alexander
Group Executive Producer: Amy Wertheimer
Executive Producer: Grant Gill
Senior Producer: Katie Greene
Executive Music Producer: Melissa Chester
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Heather Weissman
Group Planning Director: Kimberly Ryneska
Senior Planner: Brenna Tharnstrom
Data Solutions Manager: Christine Yang
Managing Director, Data Solutions: Tina Allan
EVP, Senior Director: Gina Christie
VP, Account Director: Clarissa Lampertz
Account Executive: Karolin Kreke
Production Company: Park Pictures
Director: Lisa Rubisch
Director of Photography: Jody Lee Lipes
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Cody Ryder
Head of Production: Anne Bobroff
Producer: Drew Toresco
Casting: Laura Rosenthal
Editorial: Arcade
Editor: Paul Martinez
Assistant Editor: Chris Angel/Matt Laroche
Head of Production: Fanny Cruz
Flame Artist: Tristian Wake
Flame Assist: Mark Popham
Senior Producer: Fanny Cruz
EP/Partner: Sila Soyer
Color: Company 3
Colorist: Tim Masick
Color Assistant: Ryan Moncrief
Color Producer: Kevin Breheny
Audio Mix: Heard City
Music: “Patience Is a Virtue” by Human
Mixer: Evan Mangiamele
Executive Producer: Sasha Awn
Sound Design: Henryboy
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