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Cat’s Pride Litter: Bobby
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Sometimes, even the toughest of us can get a little emotional. One such creature revealing his sensitive side is Bobby, a gruff cat from the Bronx and star of the latest humorous campaign from Cat’s Pride - celebrating their mission to support cat shelters across the country. To tell the story of this seemingly stoic feline, independent creative agency Cramer-Krasselt called upon Oscar-nominated VFX studio The Embassy to create an entire CG world - from the milk bottles on the porch to Bobby himself. Helmed by The Embassy’s Creative Director David Casey, the spot sees Bobby reveal his sensitive side to the audience, explaining that with every purchase of Cat’s Pride, a pound of litter also gets donated to a shelter - every time he goes to the bathroom, he’s helping out another cat. Realising he’s getting emotional about the good deed, Bobby quickly deflects, asking ‘who’s cutting onions over there?!’.
Line Producer: Dinah Goris |
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