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Campari has launched its first digital global campaign with Wunderman Thompson to bring to life its brand new ethos of Red Passion. The campaign features hero video content and impactful visuals showing Red Passion come alive as the protagonists leave their comfort zone, transforming their passion into an outstanding creation. Campari have collaborated with groundbreaking artists to feature in the content including dancer MJ Harper, Mixologist Monica Berg, Filmmaker Margot Bowman and Musician Bendik Giske. – all films directed by Matt Lambert.
Credits
Other credits
Creative Supervisors: Marco Rocca - Alessandro Polia
Junior Art Director: Alberta Chiminelli
Graphic Designer: Davide Aloisio
Client Service Director Lorenzo Salemme
Account Supervisor: Federica Carpanzano
Account Executive: Marco Celletti
Planning Director: Andrea Betti
Digital Strategist: Alessandro Fusco
Performers: Margot Bowman + MJ Harper + Bendik Giske + Monica Berg
Production Designer: Andrea Rosso
Costume Designer: Francesca Cefis
Hair Stylist: Daniele Falzone
Make-Up Artist: Luciano Chiarello
Editor Video: Judy Landkammer
Post Video: EDI
Color grading: The Mill - Oisin O 'Driscoll
Music: SYNCSMITH
Photos Studio: FM
Art Director: Simone Adami
Photographer: Matteo Simone Bottin
Producer: Paola Ceruti/Mauro Balducci
Post production photos: Silvia La Camera/ Simona Lamacchia
Social
Social media: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez / Mattia Lacchini
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli
Art Director: Mauro Bosoni
Senior Editor: Alessandro Romeo
Group Account Director: Sandro Amabili
Account Director: Elisabetta Andreoli / Simone Viola
Senior Account Executive: Maurizio Cambianica / Ilenia Vottari
Writer: Regina Onorato
Head of Strategy: Bruno Tecci
Innovation Director: Luca Della Dora
Media
Media and Distribution Director: Andrea Lombardi
Paid Media Manager: Matteo Graziana
Global PR
Global PR agency: Hill+Knowlton Strategies
Managing Director: Ian Withington
Senior Account Director: Ali Jones
Account Manager: Jessica Rieutord
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