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Avon: Become A Rep
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Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates the transformational journeys of life’s former underdogs showing how, with the right support, you can realise your potential to win more in life. The digital-first campaign, developed by AllTogetherNow, shows the transformational journey of five real Avon Reps and the positive impact working with Avon has had on their lives. Each featured Rep was cast to challenge Avon stereotypes and to represent an audience segment that Avon is aiming to recruit, from beauty lovers to working parents and ambitious entrepreneurs.
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