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Bradesco Private Bank: Steps
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Forging your own path doesn't mean walking alone. With this powerful message, Bradesco Private Bank (bank that won the Brandz / Kantar award as the most valuable brand in Latin America in 2020) announces its new campaign, focused on high-income customers. The video shows a baby learning to walk, following in the footsteps of an adult. At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end, now as an adult, there are no predefined paths, and he continues on, forging his own path. The campaign was created by Leo Burnett Tailor Made (Brazil).
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