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Forging your own path doesn't mean walking alone. With this powerful message, Bradesco Private Bank (bank that won the Brandz / Kantar award as the most valuable brand in Latin America in 2020) announces its new campaign, focused on high-income customers. The video shows a baby learning to walk, following in the footsteps of an adult. At every new stage in life – discovering a new sport, learning to swim, going on trips – the young man always follows the path that's laid out for him. In the end, now as an adult, there are no predefined paths, and he continues on, forging his own path. The campaign was created by Leo Burnett Tailor Made (Brazil).
Credits
Other credits
CREATIVE VP: PEDRO PRADO
GENERAL CREATIVE DIRECTOR: PEDRO UTZERI
ART ASSISTANT: GABRIEL RODRIGUEZ
DIGITAL INTEGRATION DIRECTOR: DENIS GUSTAVO ALVES
INTEGRATED PRODUCTION DIRECTOR: MARIA FERNANDA MOURA
RTV: FERNANDA SOUSA
ART BUYERS: MAURO MOURA, DANIEL GONÇALVES
DIGITAL PROJECTS: PEDRO RAIS, THALLES FREITAS
ACCOUNT SERVICES: FABIO BRITO, MARIANA NUNES, SABRINA SPINELLI, MAYARA MATTOS, MARÍLIA GRESPAN, REBECA PERES
MEDIA: ANDREA HIRATA, KELLY COTTA, ANGELICA GOMES, JULIANA FLORA, HENRIQUE FIGUEIREDO, JOSÉ LUIZ TEIXEIRA
PLANNING: TIAGO LARA, RAFAELA BADARÓ, RAFAEL GONÇALVES, ANA VILELA
APPROVAL: MÁRCIO PARIZOTTO, NATHALIA GARCIA, LUCIANA JULIASZ
Director’s Assistant: Michelle Lutfy, Luciana Camargo
Executive Producers: Victor Alloza, Fernanda Laignier, Bruna Nogueira
Production Crew: Fabio Arisaka, Patricia Carvalho, Milian Amado
Production Crew South: Isadora Pillar, Marco Bajotto
Wardrobe: Elizabeth Magalhães
Props: Bibi Beghini, Gabi Gioria
Makeup: Regina Mendonça
Makeup South: Carol Horn
Post-production Coordinators: Carol Rye, Pedro Martins
Editing: Rodolpho Ponzio
Post-production: VOO-DOO
Color Grading: Osmar Junior
SOUND PRODUCTION:EVIL TWIN MUSIC
Creation and production: ANDRÉ FARIA, MURILO FARIA, ANDRÉ NAMUR
Post-production:RAFAEL VIEIRA, ANDRÉ NAMUR
Voiceover: JOHN FLAVIN
Account services: JULIANA TANGARY, CAROLINA COUTO
PHOTOGRAPHY:
Production: ALICE FILMES
Photographer: Tauana Sofia Vieira
Photographer’s Assistant: Rodinei Viana Júnior
Wardrobe: Túlio Melles
