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Honningcentralen: Employee of the monthThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
After 93 years in business, the norwegian Honningcentralen (The Honey Central) debuted on TV and social media with a series of short low-budget commercials presenting Honningcentralen, with its dedicated beekeepers and billions of bees, as "Norway’s largest workplace".
The campaign was comprised of one-shot films showing flower fields, busy bees, alongside beehives or a bee-keeper. Each film presents a perspective on how this remarkable workplace differs from all others. These perspectives highlight the product´s pureness, the craftsmanship behind it and the and the bees’ significance as a whole through the notable work they do.
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