Colgate Palmolive: The Power of Skin

Have you ever thought about the power of skin? How it can help to release stress or act as a silent affirmation of belonging, how it’s one of our most powerful means of communication? As we all know, words are powerful, but it’s when they come up short that we truly experience the power of skin. Since 1984, Sanex has promised to keep skin healthy and in this new campaign, it elevates this promise and gives it new meaning. It goes much deeper than skin. It shows how caring for it means recognising its powers, as well as acknowledging our own power to positively impact the lives of those around us. This is the message that Sanex delivers, bringing to life its brand purpose, in the new equity campaign created by Contrapunto BBDO. With a 40” video manifesto shot by Fergus Stothart with multiple adaptations, Sanex shines a delicate yet piercing light on the unassuming day-to-day lives of different people and gives us a glimpse into their most intimate and important relationships. Each creative execution combines science with an emotional narrative to educate as well as inspire its audience to remember the power of skin and why it’s so important to keep it healthy.